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“Do we contribute to society because we are successful or are we successful because we contribute to society?”

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At 'Koshish' – the Social Awareness Cell of IIFT, we provide a platform for students to contribute towards creating a shared value for society. With the increasing importance attached to ethics and sustainability, it has become increasingly pertinent for managers to share the same values. The club is involved in various activities like sensitizing the budding future managers and entrepreneurs towards the grassroots problems of the society and the needs of the people; spreading the message of social, ecological, and ethical responsibility amongst students who will be the leaders of tomorrow; spreading awareness about the CSR initiatives and activities that are part of the industry, and imparting knowledge regarding terms like ‘ethical consumerism’ and ‘socially responsible investing.

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Agenda

The cell posts regularly on our social media handles about various social, and environmental topics and sustainable practices prevalent in the industry.

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Initiatives:

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1. Started a new series “ Grateful Fridays” on our social media handles where batch can share their stories of gratitude to spread positivity.

2. Planning to launch a new series where we explain CSR and sustainable practices of companies on our social media handles.

3. Planning to organize a blood donation drive on campus by collaborating with local NGOs and Hospitals